The World Is Your Oyster Spring/Summer 2018 catalog is both understated and effortlessly cool. The menswear collection consists of comfortable casuals that are simultaneously youthful thanks to their loose-fitting silhouettes and ironic logos.
Styling and art direction for the catalog are courtesy of Calvin Chan, and Joyce Kun who collaborate with hairstylist Upton Cheng. Captured by photographer Issac Lam, this lookbook highlights playful poses which are brought to life by model Bastian.
Spotlighting prominent logos like "you can't please all," and "care less," this menswear collection doesn't take itself too seriously, and will appeal to Millennials with an appreciation for self-referential or parody streetwear. The catalog is an updated take on Normcore styling and consists of retro-themed menswear that is remixed for the youth of today.
Playful Normcore Catalogs
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90s-Inspired Clothing Lines
Shoppable Ready-to-Wear Runways
Sculptural Student Runways
Experimental Denim Runways
Exotic Couture Runways