These controversial dental hygiene ads for Oral-B incorporate photos of villainous world figures. While these ads seem bright and bubbly on the surface, they each make reference to evil dictators, warlords and terrorists. These figures don't really belong in a light-hearted ad, which adds an interesting element to these prints.
The figures included in these racy ads are Osama Bin Laden, Saddam Hussein and Kony. Each of these world figures are known for their horrific actions. These ads encourage consumers to floss because you never know what could be hiding in your teeth (although I think it's safe to say your mouth is Kony-free).
The vibrant backgrounds and smiling faces seem to clash with these villainous figures. While these ads are undoubtedly meant to be humorous, they certainly push boundaries and attract attention.
What's Driving This Trend
- Controversial Advertising
- There is an opportunity for disruptive innovation in developing new types of attention-grabbing advertising campaigns that push boundaries and incorporate controversial elements.
- Humor in Marketing
- Incorporating humor into marketing campaigns can be an effective way to attract attention, but it must be used carefully to avoid crossing ethical lines.
- Unconventional Branding
- Incorporating unconventional branding elements such as controversial figures or bold statements can be an effective way for brands to differentiate themselves from their competitors.
Who This Affects Most
- Advertising
- This trend is particularly relevant to the advertising industry, where companies are constantly seeking new and innovative ways to capture the attention of consumers.
- Marketing
- Opportunities exist within the marketing industry to develop new approaches to reaching audiences that incorporate unconventional and provocative elements.
- Branding
- There is an opportunity for brands to differentiate themselves by incorporating unconventional branding elements that generate buzz and leave a lasting impression on consumers.
