Woolrich Woolen Mills Hits 1960s Cali for S/S '10 Line

Retro is still coming back with a force and Woolrich Woolen Mills is hopping onto that train. Their new Spring/Summer collection for 2010 is diving into 1960s surf culture out of California.

Designer Daiki Suzuki has modernized the old-school style but has also stuck to the mode of layered items of different textures (like cottons on linens) and light colors.

The style is recognizably old but very fresh flavored. It’s awesome that such a rad fashion could come back and be a strong force for 2010.