Rivay Designed a New MA-1 Camden Wool Bomber Jacket for Men
Madison Mackay — February 9, 2018 — Fashion
References: rivaynyc & blessthisstuff
New York-based clothing brand Rivay created a new modern take on the classic MA-1 design with a new Camden wool bomber jacket. The brand kept the original silhouette but created its new jacket with a high-quality wool and cashmere blend directly from Japan. Stuffed with the most advanced and sustainable materials from Primaloft, this bomber jacket was made for maximum warmth without being too heavy.
The brand studied the needs of men while commuting, travelling and conducting other everyday tasks in order to create this coat. Every product by Rivay is hand-crafted exclusively in New York, and each material is acquired from its partners, ensuring high-quality and environmentally friendly products. Finished with a real shearling collar and dyed in a tonal blue, this wool bomber jacket mixes style with comfort.
Image Credit: Rivay NYC
The brand studied the needs of men while commuting, travelling and conducting other everyday tasks in order to create this coat. Every product by Rivay is hand-crafted exclusively in New York, and each material is acquired from its partners, ensuring high-quality and environmentally friendly products. Finished with a real shearling collar and dyed in a tonal blue, this wool bomber jacket mixes style with comfort.
Image Credit: Rivay NYC
Trend Themes
1. Sustainable Fashion - The use of advanced and sustainable materials such as Primaloft in Rivay's wool bomber jacket presents an opportunity for disruptive innovation in the sustainable fashion industry.
2. Handcrafted Goods - Rivay's commitment to hand-crafting each product in New York opens up possibilities for disruptive innovation in the handcrafted goods industry.
3. Modernizing Classic Designs - Rivay's modern take on the classic MA-1 design with the Camden wool bomber jacket showcases an opportunity for disruptive innovation in the fashion industry by updating traditional styles.
Industry Implications
1. Fashion - The wool bomber jacket by Rivay taps into the fashion industry and presents an opportunity for disruptive innovation with its unique blend of style and functionality.
2. Sustainable Materials - The use of advanced and sustainable materials in Rivay's jacket offers an opportunity for disruptive innovation in the sustainable materials industry.
3. Luxury Goods - Rivay's high-quality wool bomber jacket with a real shearling collar caters to the luxury goods industry and presents an opportunity for disruptive innovation with its premium materials and craftsmanship.
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