Bizarre Boy Scout Fashion

The Wood Wood SS12 Line Boasts Plenty of Element-Enduring Ensembles

The Wood Wood SS12 Collection for men combines a variety of different cultures and characteristics throughout its pieces. The line contains plenty of pieces suitable for an outdoor adventure either in the forest, the desert or the bustling streets of a city.

Complete with warm weather essentials such as t-shirts, shorts, lightweight jackets, trousers and hoodies, the Wood Wood SS12 Collection has plenty of versatile pieces from which men can choose. The line embraces a range of bold and interesting patterns, some channeling a tribal theme, while others keep it basic with stripes. Noteworthy features from the Wood Wood SS12 Collection include a faded denim jumpsuit, known to many as the Canadian Tuxedo, and plenty of polka dots and camo.

Implications - Businesses that offer consumers products with which they can feel comfortable using in a number of situations or scenarios will fare well in today's society. Functionality, comfort and versatility are qualities to which today's busy consumers are immediately drawn.

Versatile Outdoor Fashion
Clothing lines that combine different cultures and characteristics to create versatile pieces suitable for outdoor adventures.
Bold and Interesting Patterns
The use of bold and interesting patterns, such as tribal themes and stripes, in fashion collections.
Functional and Comfortable Clothing
The demand for clothing that offers functionality, comfort, and versatility for today's busy consumers.

Sectors Adopting This

Fashion
Opportunity for fashion brands to create clothing lines with versatile outdoor pieces.
Textiles
Opportunity to explore bold and interesting pattern designs for fabric and textile products.
Retail
Demand for functional and comfortable clothing in the retail industry, catering to busy consumers.
SCORE
4.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 62%
Activity 64%
Freshness 8%

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