The Wood Wood Spring 2013 Collection Blossoms with Florals
Alexandra Serrano — August 12, 2012 — Fashion
References: woodwood.dk & highsnobette
The Wood Wood Spring 2013 collection is kicking the catwalks off with a punch of stunning styles.
The collection by Danish design team Karl-Oskar Olsen and Magnus Carstensen Brian Jensen is full of florals. Their trajectory of street style wear has evolved from t-shirts to an ingenious collection that reinvents florals with the addition of a woodsy tones.
Their collection boasts a woodsy palette with browns, neutrals and the most muted floral. The prints spring from the fabric with the beauty of a somewhat decaying bouquet. Complemented by the accompanying bold silhouettes of the fitted cropped pants and shimmering one-tone ensembles, this collection glistens with wearability. The genius of the Wood Wood trio is certainly a long stride into the correct direction for Danish fashion.
The collection by Danish design team Karl-Oskar Olsen and Magnus Carstensen Brian Jensen is full of florals. Their trajectory of street style wear has evolved from t-shirts to an ingenious collection that reinvents florals with the addition of a woodsy tones.
Their collection boasts a woodsy palette with browns, neutrals and the most muted floral. The prints spring from the fabric with the beauty of a somewhat decaying bouquet. Complemented by the accompanying bold silhouettes of the fitted cropped pants and shimmering one-tone ensembles, this collection glistens with wearability. The genius of the Wood Wood trio is certainly a long stride into the correct direction for Danish fashion.
Trend Themes
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Floral Fashion Reinvention — The trend of incorporating woodsy tones into floral prints and the use of bold silhouettes provides an opportunity to disrupt traditional floral fashion.
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Danish Streetwear Evolution — The evolution of Wood Wood's trajectory from t-shirts to a complete collection with a woodsy palette and bold silhouettes represents an opportunity to disrupt the Danish streetwear industry.
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Muted Floral Prints — The use of muted floral prints that resemble a decaying bouquet presents an opportunity to disrupt the traditional vibrant floral print industry.
Industry Implications
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Fashion Design — The innovative use of muted floral prints, woodsy tones, and bold silhouettes in the Wood Wood Spring 2013 collection inspires disruptive innovation opportunities in the fashion design industry.
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Streetwear — The evolution of Wood Wood from t-shirts to a complete collection with a woodsy palette and bold silhouettes presents an opportunity for disruptive innovation in the streetwear industry.
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Floral Print Textile Manufacturing — The trend of incorporating woodsy tones into floral prints represents an opportunity for disruptive innovation in the floral print textile manufacturing industry.
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