WACKO MARIA & WOLF'S HEAD Collaborated on Cowboy-Style Gear
References: wackomaria.co.jp & hypebeast
Vintage collector WOLF'S HEAD worked in partnership with fashion label WACKO MARIA to create a collection for Spring/Summer 2018. The results of the collaborative project will help consumers ease into the fast-approaching warm weather with western-style offerings. The two labels reimagined essential menswear staples with a twist.
The unique motif the two brands chose to adhere to can be seen through the intricate details found on the garments. Included in the WACKO MARIA x WOLF'S HEAD collection is a trio of hat pins, an embellished jacket and a button-up shirt. The jacket and button-up shirt have intricate embroidery on the back, collar, button and sleeves as a nod to the overarching western theme. The hat pins come in three colors -- gold, silver, and black -- boasting a double-headed snake design.
The unique motif the two brands chose to adhere to can be seen through the intricate details found on the garments. Included in the WACKO MARIA x WOLF'S HEAD collection is a trio of hat pins, an embellished jacket and a button-up shirt. The jacket and button-up shirt have intricate embroidery on the back, collar, button and sleeves as a nod to the overarching western theme. The hat pins come in three colors -- gold, silver, and black -- boasting a double-headed snake design.
Trend Themes
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Reimagined Western Menswear — Collaboration between vintage collector and fashion label to create western-style offerings for modern times.
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Intricate Embroidery — Use of intricate embroidery in reimagining menswear staples.
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Hat Pins as Accessories — Inclusion of hat pins as a fashion accessory in a western-inspired collection.
Industry Implications
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Fashion — Innovation opportunity to collaborate with collectors and incorporate vintage styles into modern apparel to create unique collections.
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Accessories — Opportunity to design and market unique hat pins as a fashion accessory.
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Embroidery — Innovation opportunity to incorporate intricate embroidery into a variety of apparel styles and themes.
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