ARCH -- the renowned black-owned and New York-based footwear brand -- recently expanded its distribution network thanks to a new partnership with the popular retailer Wolf & Badger. Wolf & Badger is a "global online marketplace for independent brands who source ethically produced jewelry, fashion, accessories, homeware and beauty, while maintaining supreme quality and design."
The culture of undeniable and impressive women is the pivotal catalyst of ARCH's growth. The brand is driven by a desire to push the style agenda with disruptive, conversation-starting products. Each shoe pays homage to Black women who take up space and features standout shoes that "are the topic of conversation." Some standouts from ARCH include the Plush Edit Slipper, the Moscow Mule, and the Sling -- all available in dynamic colorways.
What Makes This Trend Stand Out
- Ethical Fashion
- The trend of consumers seeking ethically-produced fashion products creates a disruptive innovation opportunity for shoe brands like ARCH to diversify their sourcing and manufacturing processes.
- Body Positivity
- The trend of celebrating diverse body types presents a disruptive innovation opportunity for shoe brands like ARCH to offer a wider range of sizes that cater to all customers.
- Conversational Products
- The trend of customers seeking conversation-starting products creates a disruptive innovation opportunity for shoe brands like ARCH to experiment with bold designs and unique colorways.
Sectors Adopting This
- Fashion Retail
- Fashion retailers, such as Wolf & Badger, have a disruptive innovation opportunity to partner with black-owned footwear brands like ARCH that offer unique and conversation-starting products.
- Shoe Manufacturing
- Shoe manufacturers have a disruptive innovation opportunity to tap into the demand for ethically-produced and diverse-sized footwear products that cater to a wider range of customers.
- Women's Wear
- Women's wear retailers have a disruptive innovation opportunity to partner with black-owned footwear brands like ARCH that celebrate and pay homage to diverse body types and sizes.
