The Wizzard Fall 2009 collection out of Japan is dedicated to English poet and painter William Blake; appropriately, it features rustic, romantic separates with a Western edge. There are Stetson-style cowboy hats and plaid shirts tempered by association with wool shorts and oversized tops.
What's perhaps even more exciting than the Wizzard Fall 2009 collection, however, are the stylized images released to promote the collection. With their weathered, blurry retouching, these promotional shots could have been old relics rather than the product of a contemporary studio shoot.
Key Themes Behind This Trend
- Rustic Menswear
- Disruptive innovation opportunity: Transform traditional men's clothing into a rustic and romantic aesthetic with a Western edge.
- Stylized Imagery
- Disruptive innovation opportunity: Create promotional visuals with weathered, blurry retouching to evoke a vintage and timeless feel.
- Contemporary Studio Shoots
- Disruptive innovation opportunity: Combine modern studio techniques with nostalgic elements to create a unique visual aesthetic for fashion campaigns.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Introduce a new line of menswear that blends rustic and romantic elements with a Western influence.
- Photography
- Disruptive innovation opportunity: Develop new post-production techniques that simulate weathered, blurry retouching for a vintage and timeless look.
- Advertising
- Disruptive innovation opportunity: Explore innovative approaches to fashion campaign shoots that combine contemporary studio techniques with nostalgic elements for a distinctive visual style.
