Cozy Winter-Ready Outerwear Capsules

Eastlogue's Winter Warmth Collection Prepares for FW22

Eastlogue introduces its new WINTER WARMTH collection that is designed for the Fall/Winter 2022 season. It is full of cozy looks that are made for layering throughout the colder seasons of the year. The Seoul-based fashion imprint details the designs with modern patterns and functional componants.

It boasts an overall classic look that readies for any type of lifestyle -- whether that be for the cabins or in urban spaces. The seasonal silhouettes include plush details for warmth adorning padded vests, long coats, quilted trousers, parka jackets, puffer coats, and much more. The progressive touches include the application of playful bandana prints and paisley patterns across the range as well as bright purple sleeves on some items.

Image Credit: Eastlogue

Winter Wearable Tech
Incorporating technology into winter outerwear such as heating elements or mobile device storage can disrupt the winter-wear market and increase functionality for consumers.
Sustainably-sourced Materials
The demand for sustainable and ethically sourced materials in fashion is rising, presenting an opportunity for Eastlogue to incorporate eco-friendly materials into their winter collection and create a competitive advantage.
Customizable and Modular Outerwear
Modular outerwear that allows consumers to customize pieces for their specific needs such as interchangeable layers or removable linings can disrupt the traditional outerwear market and provide a unique selling point for Eastlogue.

Sectors Adopting This

Fashion
The fashion industry can benefit from incorporating sustainable and ethically sourced materials in their products to meet the rising demand for eco-friendly fashion.
Outdoor Gear
Innovations in technology and sustainability can disrupt the outdoor gear industry, presenting opportunities for functional and eco-friendly winter wear.
Consumer Electronics
The incorporation of technology into winter outerwear can bridge the gap between fashion and consumer electronics and expand the potential market for tech companies looking to diversify their product offerings.
SCORE
1.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 37%
Activity 3%
Freshness 13%