The iconic Converse Chuck Taylor All Star is getting a cold weather makeover with this new silhouette that transforms the casual shoe into a winter sneaker.
The Converse 'Chuck Taylor All Star Tekoa' weatherizes the classic basketball sneaker with a more durable construction and added insulation for warmth. Resembling the appearance of a lace-up boot, this winter sneaker features a rubber upper exterior paired with a weatherized outsole to help keep the elements out and improve traction.
The new outdoor sneaker will also be available in either a light brown or an all-black color theme, and also includes a waxed leather heel with a pull-up tab, a padded front shoe tongue, silver metal eyelets and a molded inner sock liner paired with a high collar for both added comfort and warmth.
What's Driving This Trend
- Winterized Sneakers
- Winterized sneakers are a growing trend, with opportunities for new materials and technologies to create durable, warm footwear.
- Weather-resistant Footwear
- As consumers seek footwear that can withstand harsh weather conditions, there is a disruption opportunity for industries like outdoor recreation and workwear to develop innovative, weather-resistant footwear.
- Hybrid Footwear
- Combining the style of casual sneakers with the functionality of winter boots, hybrid footwear is a trend to watch for opportunities to create versatile, all-season shoes.
Who This Affects Most
- Footwear
- The footwear industry can capitalize on the trend of winterized sneakers by creating new designs and developing innovative materials for durable, warm shoes.
- Outdoor Recreation
- The outdoor recreation industry can take advantage of the trend for weather-resistant footwear by developing products that meet the needs of outdoor enthusiasts and professionals in various weather conditions.
- Workwear
- The workwear industry can innovate and disrupt by creating weather-resistant footwear that meets the demands of workers who need durable, comfortable shoes to perform in harsh weather conditions.
