Matteo Ercole designs the Willy, which is an air purifier that stands in the middle of a room. It is detailed with a slight pop of color and two slots on the front that resemble the look of a friendly face. This makes it more inviting in the presence of children.
What seems like eyes are actually functioning more as 'ears' as it is incorporated with microphones that help pick up sounds and allow the head to change its direction. In terms of its standard air purifier parts, there are the HEPA H13 filters. The controls of the device are at the top of the head, ensuring that it stays out of the reach of children.
Image Credit: Matteo Ercole
What's Driving This Trend
- Air Purifiers for Children
- Incorporating playful design elements into air purifiers makes them more inviting and accessible for children, creating an opportunity for companies in the air cleaning industry to expand into the child-focused market.
- Multi-functional Air Purifiers
- Incorporating microphones and other functionalities into air purifiers can create new opportunities for companies in the air cleaning industry to bring more value to their customers.
- Smart Air Purifiers
- Adding smart functionality to air purifiers can provide consumers with more control over their air quality, making it easier for companies to differentiate themselves in the marketplace.
Who This Affects Most
- Home Appliance Industry
- With the rise of air pollution and increasing awareness of the importance of indoor air quality, there is a growing demand for air purifiers in the home appliance industry, especially those designed for children.
- Childcare Industry
- Childcare facilities may find value in investing in playful air purifiers to help create healthier and more inviting environments for children.
- Smart Home Industry
- The integration of smart air purifiers into the larger smart home ecosystem presents opportunities for companies in both industries to create innovative and seamless experiences for consumers.
