WILDSIDE Yohji Yamamoto Partners With Rebuild by NEEDLES
Kanesa David — December 13, 2022 — Fashion
References: yohjiyamamoto.co.jp & hypebeast
WILDSIDE Yohji Yamamoto is partnering with NEEDLES for a new retro-style collaboration that focuses on deconstruction in fashion. The ‘Flannel 7cut Wide Shirt,’ a loose-fitting shirt produced from a disassembled flannel, was created as part of the partnership. The shirt features a peony embroidered on its left-side chest pocket and an irregularly cut hem in WILDSIDE's signature black color as a nod to Yohji Yamato.
Since each shirt is made using a different check pattern, color, thread, and button depending on the original piece it was reconstructed from, no two pieces are alike. The retail price for the WILDSIDE Yohji Yamamoto x Rebuild by NEEDLES Flannel 7cut Wide Shirt is 37,400 JPY, or around $272 USD. The item will be on sale on December 14 at the WILDSIDE Yohji Yamamoto store in Shinsaibashi, Osaka.
Image Credit: WILDSIDE Yohji Yamamoto, Rebuild by Needles, hypebeast, yohjiyamamoto.co.jp
Since each shirt is made using a different check pattern, color, thread, and button depending on the original piece it was reconstructed from, no two pieces are alike. The retail price for the WILDSIDE Yohji Yamamoto x Rebuild by NEEDLES Flannel 7cut Wide Shirt is 37,400 JPY, or around $272 USD. The item will be on sale on December 14 at the WILDSIDE Yohji Yamamoto store in Shinsaibashi, Osaka.
Image Credit: WILDSIDE Yohji Yamamoto, Rebuild by Needles, hypebeast, yohjiyamamoto.co.jp
Trend Themes
1. Deconstructed Fashion - Opportunity for brands to experiment with deconstruction and offer unique, one-of-a-kind pieces to consumers.
2. Retro-style Collaborations - Opportunity for brands to partner with others to take a fresh spin on vintage styles and offer unique products to consumers.
3. Irregular Hemlines - Opportunity for brands to experiment with unconventional cuts and hemlines to add an edge to their designs.
Industry Implications
1. Fashion - Fashion brands can explore the deconstruction trend by partnering with others or incorporating it into their design process to offer unique pieces to consumers.
2. Retail - Retailers can capitalize on collaborations and limited edition releases to offer unique products that cater to consumer demand for exclusivity.
3. Textile - Textile companies can innovate by providing unconventional fabrics and materials that can be used in deconstructed fashion designs.
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