SBTG works in collaboration with Riot Games to design a special iteration of the Nike Air Force 1 sneakers, naming it the 'Wild Rift.' The shoes are customized by hand and is spotlighted by the bold branding details that are found throughout the design. Specifically, the Swoosh is painted with the signature tiger camo with embroidery detailing as well.
There are also gold accents that brand the heel of the shoe, personalized for Riot Games. The Swoosh camo detail is done in blue, white, and gold to reference the Wild Rift color palette. The rest of the sneakers include a special themed graphic at the lace deubres and tongue tags, gold foil at the heel, white midsole and outsoles.
Image Credit: Riot Games
Key Themes Behind This Trend
- Custom Sneaker Design
- Opportunity for companies to collaborate with sneaker designers for branded collaborations.
- Video Game Merchandise
- Growing demand for video game-themed products and experiences presents opportunities for new merchandise lines and collaborations.
- Handcrafted Products
- Handcrafted and personalized products are becoming increasingly popular, offering opportunities for small businesses and artisans.
Where This Applies
- Footwear
- Customized and branded sneaker collaborations offer a unique marketing opportunity for footwear companies and brands.
- Video Games
- The growing demand for video game-themed products presents new opportunities for the video game industry to expand into merchandise and collaborations.
- Craft and Design
- The rise of handcrafted and personalized products presents growth opportunities for small businesses in the craft and design industry.
