One of the new products dōTERRA unveiled during its 2024 convention was VMG+ Whole-Food Nutrient Complex, touted as a "foundational wellness drink" for everything from supporting energy levels and the immune system to gut health, digestion, liver function, hormone function and brain function.
This powerhouse product is packed into sachets contains nutrient-dense, plant-derived ingredients like amla fruit extract, guava frui extract, lemon peel extract, plus extracts from the leaves of holy basil and moringa.
Busy, health-conscious consumers need to nourish themselves with minimal complexity and the VMG+ Whole-Food Nutrient Complex streamlines supplement routines by combining three products in one. VMG+ combines the benefits of dōTERRA's Alpha CRS+, Microplex VMz and a greens superfood blend, and incorporates five proprietary blends to support foundational wellness.
What Makes This Trend Stand Out
- All-in-one Wellness Solutions
- Consumers are increasingly opting for multi-benefit products that simplify their health routines, evidenced by the rise of comprehensive wellness drinks like VMG+ combining several health benefits in a single product.
- Plant-derived Nutrient Blends
- The growing adoption of plant-based ingredients in supplemental products is transforming the wellness market, as seen in VMG+ featuring nutrient-dense extracts from fruits like amla and guava.
- Convenient Health Supplements
- Convenience in health products is becoming essential for busy consumers, with innovations such as pre-packed sachets of VMG+ offering an easy way to integrate wellness into daily life.
Sectors Adopting This
- Health and Wellness
- Health and wellness industries are witnessing a surge in demand for multifunctional products that provide comprehensive benefits in a single format.
- Nutraceuticals
- The nutraceutical industry is evolving with the incorporation of diverse, plant-based nutrients into products like VMG+, reflecting a shift towards more natural and holistic health solutions.
- Consumer Packaged Goods
- The consumer packaged goods sector is seeing innovation through convenient, ready-to-consume health products designed for on-the-go lifestyles, highlighted by products like VMG+ Whole-Food Nutrient Complex.
