The whimsical designs seen throughout the White Sands SS12 collection are beautifully captured in this lookbook starring reality TV star Kendall Jenner. As the half sister of none-other-than Kim Kardashian herself, the model will gain the swimwear collection a lot of attention, yet Jenner's lithe frame and innocent presence is a perfect foil for the White Sands SS12 collection as well.
In addition to her beauty and fame, Kendall Jenner will also bring a bit of controversy to the White Sands SS12 collection. After the uproar the 10 year-old French model Thylane Blondeau caused when appearing in a mature French Vogue editorial, the industry is being scrutinized for inappropriate images starring children. At 15 years old, Kendall Jenner's White Sands SS12 lookbook is sure to stir up some controversy.
What's Driving This Trend
- Controversial Modeling
- As more attention is given to inappropriate images starring children, models closer to the age of 18 will be sought after for modeling opportunities.
- Celebrity Endorsement
- Swimwear and fashion collections will gain attention and buzz by featuring popular and influential celebrities as models.
- Whimsical Design
- Swimwear collections featuring fantasy-inspired designs with unique patterns and embroidery will become more popular in the fashion industry.
Who This Affects Most
- Fashion and Apparel
- Fashion and apparel companies will use celebrity endorsements to promote their collections and increase brand awareness.
- Swimwear
- Swimwear collections will feature more unique and imaginative designs to stand out in a competitive market and attract customers.
- Modeling and Advertising
- The modeling and advertising industry will continue to face backlash and criticisms over inappropriate images featuring underage models.
