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Water-Repellent Wrapping Cloths

Japan Store's White Label Furoshiki Collection is Eco-Friendly

— April 1, 2013 — Eco
The White Label Furoshiki collection from the Japan Store is the latest iteration of this pretty, eco-friendly multi-use wrapping cloth. Making a comeback a few years ago as a great alterative to traditional wrapping paper and plastic bags, the practical cloth has since been released in colors and designs for the modern individual.

Now the White Label Furoshiki collection offers a water-repellent fabric that makes the cloth even more practical. From goldfishes to flowers and even more abstract patterns, the collection will appeal to many. It can be used in a number of ways aside from a carrier and giftwrap. The cloths in the White Label Furoshiki collection can also function as tablecloths, picnic mats and even stylish scarves.
Trend Themes
1. Water-repellent Fabrics - The trend of water-repellent fabrics presents opportunities for innovative and practical products with enhanced functionality.
2. Multi-use Wrapping Cloth - The trend of multi-use wrapping cloths opens up possibilities for versatile and eco-friendly alternatives to traditional packaging materials.
3. Eco-friendly Consumer Products - The trend of eco-friendly consumer products creates a demand for sustainable and environmentally-conscious offerings in various industries.
Industry Implications
1. Textile and Apparel - The textile and apparel industry can explore disruptive innovation opportunities by incorporating water-repellent fabrics into their product lines.
2. Packaging - The packaging industry has a chance to disrupt traditional packaging methods by promoting the use of multi-use wrapping cloths as eco-friendly alternatives.
3. Home and Decor - The home and decor industry can tap into the trend of multi-use wrapping cloths by offering versatile products that can function as tablecloths and picnic mats.
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