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White Hot Fashion

Spring Coats & Jackets

— February 26, 2008 — Fashion
It's officially time to abandon any of the stories you were told about wearing white. It can be worn at any time, and if you're capable of pulling it off, the more you wear the non-colour, the better. A big hit among celebrities these days are white coats and jackets.

Celebrities like Hayden Panettiere, Miley Cyrus and Kate Middleton have been seen in stunning, flowing white coats with oversized black buttons that are so glamorous, they almost create the same effect as flirty summer dresses. Gabrielle Union, Heidi Montag and Eva Mendes demonstrated the eye popping effect of pairing white coats with scarlet dresses. Victoria Beckham, Katherine Heigl and Katie Holmes work the look in daisy white coats. Kate Hudson, Eve and Kate Moss fuzz it up in fluffy white coats.

Not into white jackets? You can still add the clean look of whites to any outfit with an accessory. Nicky Hilton, Jessica Simpson and Maria Menounous sport over-sized white bags.

It's an exceptionally fresh look that can instantly create the illusion of a more vibrant complexion and bring out the whites of anyone's eyes. Just be sure to keep it clean. Even a tiny speck of dust on a sleeve or makeup on a collar completely takes the look from crisp and put together to dirty and sloppy.
Trend Themes
1. White Coats and Jackets - Disruptive innovation opportunity: Develop sustainable and stain-resistant white coat and jacket materials to address the challenge of maintaining a clean and polished look.
2. Fluffy White Coats - Disruptive innovation opportunity: Create lightweight, cruelty-free alternatives for fluffy white coats to meet the growing demand for ethical and animal-friendly fashion.
3. Oversized White Bags - Disruptive innovation opportunity: Design multi-functional oversized white bags with innovative features, such as built-in sanitizing compartments or wireless charging capabilities, to cater to the needs of modern consumers.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate smart textile technology into white coats and jackets, allowing them to adapt to temperature or change color, enhancing functionality and style.
2. Textile - Disruptive innovation opportunity: Develop advanced stain-resistant and easy-to-clean fabrics for white coats and jackets, revolutionizing the way people maintain the clean and polished look of their garments.
3. Accessories - Disruptive innovation opportunity: Combine fashion and technology by creating white bags with integrated smart functionalities, such as GPS tracking or RFID protection, to provide added value to consumers.
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