Bright Contrasting Lifestyle Shoes

New Balance's 1906R Sneaker Gets a White and Red Colorway

New Balance unveils another tonal iteration of the signature 1906R sneaker model for the season with the bright white and red colorway to join its roster. The shoe is made from a blend of materials including mesh and leather fabrication. It features mesh in red as white is overlaying on top.

Specifically, the off-white leather overlays are paired together with a sand tonal touch by the heel guard section. Additional details include the beige tonal ABZORB midsole base with bright pops of red and a caramel tonal rubber sole unit. Rounding out the shoes are the off-white laces at the forefoot, the red New Balancing branding on the tongue, and the red NLOCK emblems to finish the look.

Image Credit: New Balance

Color-contrasting Footwear
Opportunity for footwear brands to experiment with bright contrasting colorways.
Use of Mesh and Leather Materials in Footwear
Incorporation of mesh and leather materials could lead to new innovative designs in the footwear industry.
Tonal ABZORB Midsole
A trend of using tonal ABZORB midsole with bright pops of color can be observed in the footwear market.

Who This Affects Most

Footwear Industry
Bright, colorful sneakers offer footwear brands an opportunity to innovate and differentiate themselves in a crowded market.
Fashion Industry
Fashion designers can incorporate bright and contrasting colors into their collections, especially during the summer months.
Sports Industry
Sportswear brands can use the trend of tonal ABZORB midsole with bright pops of color to create eyecatching sneakers for athletes.
SCORE
0.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 2%
Activity 3%
Freshness 14%