John Elliot prepares for the Spring/Summer 2021 season with a new collection named Where the Concrete Meets the Earth. The seasonal capsule celebrates many heritage elements of the fashion label, including its own moniker. It is designed with inspiration from the visual idea of ripping the cold concrete on the ground to unveil the warmth beneath the earth.
This concept is carefully translated through fashion designs and is shown through the earthy color palette, prints, and patterning. The refined tailored items also join the capsule with some notable pieces including the hand painted denim pants and the washed tiger camo trench jacket. The rest of the capsule include leather jackets, classic bomber jackets, hoodies, fleece sweaters, and more.
Image Credit: John Elliot
What's Driving This Trend
- Urban Spring Fashion
- Fashion industry can invest in collections that celebrate heritage elements while incorporating unique design concepts for SS21.
- Hand-detailed Fashion
- Fashion designers can create hand-painted or hand-detailed pieces to add a unique touch to their collections for SS21.
- Earthy Color Palette
- Fashion designers can experiment with earthy colors and patterns to create visually stunning and sustainable collections for SS21.
Who This Affects Most
- Fashion
- Fashion industry can embrace the trend of urban spring fashion and create unique collections for the upcoming SS21 season with a focus on hand-detailed and eco-friendly design.
- Textile
- Textile industry can focus on developing sustainable materials and fabrics that cater to the needs of urban spring fashion trends for SS21.
- Retail
- Retail industry can capitalize on the trend of urban spring fashion by stocking hand-detailed and eco-friendly collections for the upcoming SS21 season.
