'What the Fox', in addition to being something that I occasionally yell out when I'm angry, is a series of quirky illustrations by Nicolas Moles that features a fox infiltrating and integrating himself in some of the most iconic logos in modern times. The results are surprisingly nifty and comical.
Facebook, Twitter, Apple Inc., YouTube, Red Bull and even Playboy all get the What the Fox treatment, and it's fun for viewers to see how Moles gets his fox to interact with each piece. Though I do feel a little bad for the Twitter bird, who essentially got gnawed to death and is now a bloody pile.
The images in What the Fox were created digitally using vectors, which give the final products a pristine and chic overall aesthetic.
Key Themes Behind This Trend
- Illustration Integration
- The trend of integrating illustrations into iconic logos presents opportunities for disruptive innovation in logo design and branding.
- Quirky Branding
- The trend of incorporating quirky elements into branding can lead to disruptive innovation in attracting and engaging customers.
- Digital Vector Art
- The trend of creating digital art using vectors opens up disruptive innovation opportunities for creating unique and visually appealing designs.
Where This Applies
- Graphic Design
- The graphic design industry can explore disruptive innovation opportunities in integrating illustrations into logo design and branding.
- Advertising
- The advertising industry can leverage quirky branding trends to disrupt traditional marketing strategies and capture audience attention.
- Digital Art
- The digital art industry can embrace disruptive innovation by exploring new techniques and tools for creating vector-based illustrations with a chic aesthetic.
