Exaggerated Autumn Attire

The Wecshel Schicht GQ Style Germany Editorial Embraces Volume

The Wecshel Schicht GQ Style Germany editorial stars Benjamin Eidem who sports the season's voluminous menswear looks. Captured by photographer Rankin's lens, the model is a vision in exaggerated proportions and oversized silhouettes, curated by stylist Way Perry.

From wide-legged suiting to caped coats, these layered wardrobe selects are ready for the upcoming Autumn season. Fusing a variety of colors and patterns, voluminous shapes define the visual concept for this elegant fashion story.

The Wecshel Schicht GQ Style Germany editorial is an eccentric portrait series that will be featured in the publication's latest Fall/Winter 2012 issue. Benjamin is a vision in eye-catching looks ranging from timeless tweed suits to graffiti-clad jackets. Sporting a slew of luxe labels, the model wears pieces from Dior Homme, Vivienne Westwood and Hermes among others.

Voluminous Menswear
Disruptive innovation opportunity: Designing and producing menswear with exaggerated proportions and oversized silhouettes for a bold and fashion-forward look.
Layered Wardrobe Selects
Disruptive innovation opportunity: Developing innovative layering techniques and materials to create unique and visually striking outfit combinations for the Autumn season.
Eccentric Portrait Series
Disruptive innovation opportunity: Exploring unconventional photography styles and techniques to create visually captivating editorial content that stands out in the fashion industry.

Sectors Adopting This

Fashion
Disruptive innovation opportunity: Leveraging advanced manufacturing techniques and technologies to create voluminous menswear and layered wardrobe selections that push the boundaries of traditional fashion.
Photography
Disruptive innovation opportunity: Integrating cutting-edge camera technologies and techniques to capture unique and eccentric portrait series that captivate viewers and redefine fashion photography.
Publishing
Disruptive innovation opportunity: Embracing digital platforms and interactive storytelling to revolutionize the way editorial content is presented and consumed, enhancing reader engagement and immersive experiences.
SCORE
3.9 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 70%
Activity 39%
Freshness 8%