Good vs. Evil Comics

'Hell Inc' Webcomic Reflects on Duality of Man

Comics are a wonderful medium for conveying episodic content in an incredibly small space. As such, they are often used to convey morality, science, storytelling and, of course, humor.

Hell Inc is a daily webcomic focusing on the balance of good vs. evil and how mutable it can be. The comic focuses on Kevin, a minor demon sent to Earth on a mission, and an angel named Levi who is determined to foul up his plans. With no friends, a hostile environment, no powers and completely the wrong idea of what to do, Kevin looks to be in a hopeless situation.

Episodic Comics
The popularity of comics as a medium for conveying episodic content presents an opportunity for businesses to use this format to convey their own stories and messages in a visually engaging way
Exploration of Morality
There is an opportunity for businesses to explore the theme of morality in their marketing messages and brand narratives to engage customers on a deeper level
Humorous Storytelling
Companies can utilize humor in their brand narratives as a way to create memorable and engaging stories that resonate with audiences

Sectors Adopting This

Publishing
The publishing industry can use episodic comics to create serialized content that draws in readers and keeps them coming back for more
Advertising and Marketing
By exploring themes of morality in their campaigns, businesses can create narratives that resonate with customers and allow them to feel connected to the brand in a meaningful way
Entertainment
Humorous storytelling is a staple of the entertainment industry, and businesses operating in this space can use this approach to create engaging content that resonates with audiences
SCORE
1.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 25%
Activity 7%
Freshness 8%