Mizuno and Wood Wood Introduce a Collaborative Wave Rider 10
Heritage Japanese sportswear brand Mizuno and Copenhagen-based brand Wood Wood work in collaboration on another iteration of the Wave Rider 10 silhouette. The sneaker made its original debut during a runway show in Copenhagen showcasing the brand's Fall/Winter 2020 selection with inspiration drawn from its previous seasonal range.
The runners boast a retro-tech theme through the muted tonal palette informed through multiple materials across the uppers. The gray mesh material serves as the model's base foundation with suede fabrics overlaying on top. At the toe spotlights hues of blue, burnt orange at the back, dusty pink leather at the eyestay, and burgundy by the mid panel. Rounding out the shoe is a black durable canvas at the rear corner and pink at the CS-1 shock absorption sole unit.
Image Credit: Wood Wood
The runners boast a retro-tech theme through the muted tonal palette informed through multiple materials across the uppers. The gray mesh material serves as the model's base foundation with suede fabrics overlaying on top. At the toe spotlights hues of blue, burnt orange at the back, dusty pink leather at the eyestay, and burgundy by the mid panel. Rounding out the shoe is a black durable canvas at the rear corner and pink at the CS-1 shock absorption sole unit.
Image Credit: Wood Wood
Trend Themes
1. Muted Tonal Athletic Sneakers - The trend of muted tonal athletic sneakers provides opportunities for brands to collaborate and experiment with retro-tech themes and multiple materials on the uppers.
2. Collaborative Sneaker Designs - Collaborations between heritage sportswear brands and designers provide opportunities for unique and limited edition sneaker designs.
3. Retro-tech Theme - The trend of retro-tech themes in athletic footwear presents opportunities for innovative designs that blend vintage and modern elements.
Industry Implications
1. Athletic Footwear - The trend of muted tonal athletic sneakers provides opportunities for athletic footwear brands to experiment with new colorways and materials.
2. Collaborative Design - The collaborative design trend between heritage sportswear brands and fashion designers can be applied to other industries, such as furniture and jewelry.
3. Fashion and Lifestyle - The trend of retro-tech themes in athletic footwear can inspire fashion and lifestyle brands to incorporate vintage elements in their designs.
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