Keen Footwear's new women's waterproof trainers are ideal for both light and fast hikes. Equipped with KEEN.BELLOWS FLEX, the technology enables a more versatile and adaptable construction that can be bent with less energy, making each step feel easier. In addition, the mesh upper is breathable and lightweight, with a performance ripstop to make it more durable. The waterproof trainers also boast KEEN.DRY protection and KEEN.ALL-TERRAIN traction for better grip in various trail surfaces.
Available in a variety of sizes, consumers can choose from three color combinations, including Dubarry + Black, Nectarine + Dubarry, and Drizzle + Sharp Green. The playful accents allow the Women's Tempo Flex Waterproof Trainers to grab attention on the trail.
Image Credit: Keen Footwear
Why This Trend Is Growing
- Waterproof Trainers with Color Accents
- The combination of waterproof protection and colorful accents on trainers presents an opportunity for fashion and function to meet in a highly visible way.
- KEEN.BELLOWS FLEX Technology
- The innovative bending technology provides an opportunity for shoe manufacturers to design more adaptable and comfortable shoes for customers.
- KEEN.ALL-TERRAIN Traction
- The superior grip technology opens doors for manufacturers to create high-performance hiking shoes for demanding environments.
Industries Being Reshaped
- Footwear Industry
- The trend towards color accented and high-performance footwear presents an opportunity for companies in the industry to create products that satisfy the intersection of fashion and function.
- Outdoor Industry
- The new technology and design elements present an opportunity for companies in the outdoor industry to create durable, comfortable footwear that can withstand the demands of the trail.
- Sports Apparel Industry
- This trend presents an opportunity for companies in the sports apparel industry to partner with footwear brands and create eye-catching and performance enhancing shoes for athletes.
