Nike's Air Kukini Sneaker Gets a Unique Water Colorway Design
References: dpbolvw.net & hypebeast
Nike unveils a new iteration of the Air Kukini sneaker model with the new Water colorway of the shoe. It stems from a retro design language with an archival look. It is made from neoprene materials throughout the laceless upper and the Water color starts off with bright blue that is meant to reflect the visual of water and light against one another.
It is complete with the traditional TPU cage that boasts a clear look and continues to build upon the overarching visual theme. Black details can be seen at the heel counter in a soft nubuck material, the toe section, and the tongue. It all sits on top of the Air infused sole unit and has a white midsole.
Image Credit: Nike
It is complete with the traditional TPU cage that boasts a clear look and continues to build upon the overarching visual theme. Black details can be seen at the heel counter in a soft nubuck material, the toe section, and the tongue. It all sits on top of the Air infused sole unit and has a white midsole.
Image Credit: Nike
Trend Themes
1. Water-themed Sneakers - Designing sneakers with water-inspired colorways and materials presents an opportunity for brands to tap into the sustainability trend and raise awareness about water conservation.
2. Laceless Sneakers - Offering sneakers without laces taps into the convenience and ease trend, providing consumers with a quick and easy way to wear and style their footwear.
3. Archival Sneaker Design - Bringing back retro sneaker designs with modern iterations opens up a niche market for collectors and sneaker enthusiasts while tapping into nostalgia and vintage trends.
Industry Implications
1. Fashion Industry - Designing water-inspired clothing and accessories is an opportunity for the fashion industry to tap into the eco-fashion trend, appealing to consumers who prioritize sustainability and environmental consciousness.
2. Athletic Footwear Industry - Laceless sneakers are an innovation opportunity for the athletic footwear industry, allowing for more comfort and ease of use in athletic activities.
3. Sneaker Collecting Industry - Creating archival designs and limited edition releases could tap into the sneaker collecting industry, appealing to enthusiasts and collectors who value exclusivity and rarity in footwear.
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