Scholastic Photography

The Wallpaper* 'Mean Seats' Editorial Intros Leaders of the New School

The Wallpaper* 'Mean Seats' editorial features the new kids on the block of the male modelling world. Shot by photographer Laurence Ellis, we are introduced to new faces like Sebastian Sauve, Richie Cottrell, Roger Frampton and others.

The Wallpaper* Mean Seats photoshoot features all of the models seated in different styles of chairs wearing very fresh outfits. Looks like these guys are poised to sit on the throne next.

Implications - Males in modern society are becoming more in tune with their fashionable sides. Designs that allow them to be more experimental with their look are appealing to those who want to explore their identities. Companies trying to increase their appeal could focus on this desire.

Fashionable Males
Opportunity for designs that allow men to be more experimental with their look and explore their identities.
Modeling New Faces
Opportunity to showcase and introduce new male models to the industry.
Fresh Outfits
Opportunity for companies to create trendy and fashionable clothing for men.

Who This Affects Most

Fashion
Companies in the fashion industry can focus on creating designs that appeal to men who want to be more experimental with their look.
Modeling
Opportunity for modeling agencies to promote and showcase new male models.
Clothing
Companies in the clothing industry can capitalize on the demand for fresh and trendy outfits for men.
SCORE
3.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 74%
Activity 16%
Freshness 8%

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