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Chic Feminine Wallets

The Wallette is a Bra Purse that Blends Style, Comfort and Functionality

— May 2, 2014 — Fashion
The Wallette is a feminine wallet solution that turns the evolutionary wheel on the boring, traditional bra stash by adding a splash of color and individuality. Ideal for those nights out when you wish you didn't have to lug around a handbag or purse, the Wallette holds enough but not too much -- it has room for up to three cards and some bills, more than enough for a scandalous night out.

The Wallette clips onto whatever you're wearing, and holds your monies safely and securely on the inside of your bra. It's so slim and non-invasive that you'll forget you're wearing it -- but that's ok because its stylish exterior design will have people reminding you about it constantly.

The Wallette comes in five designs that run the gamut from elegant and minimalist to playful and splashy. It is made of a combination of stainless steel and leather, with three of the five options incorporating genuine Swarovski crystals.

The designers of the Wallette are running a crowdsourcing campaign on Indiegogo to fund the production of the Wallette.


Trend Themes
1. Feminine Wallet Solutions - Opportunity to create fashionable, non-intrusive wallets for women, which offer more secure and comfortable alternatives to traditional handbags and purses.
2. Bra-attached Accessories - Offering innovative and stylish products, such as the Wallette, that attach to clothing items provides value for women looking for secure, hands-free storage solutions.
3. Crowdfunding for Fashion Products - Creating a more effective way for fashion entrepreneurs to fund their innovative creations and attract a wider audience through crowdfunding platforms like Indiegogo.
Industry Implications
1. Fashion Accessories - A new market opportunity for creating innovative, stylish and functional fashion accessories for women, such as the Wallette.
2. Crowdfunding - The Wallette's successful crowdsourcing campaign provides opportunities for entrepreneurs to fund their ideas and gain recognition through platforms like Indiegogo.
3. Clothing Manufacturing - Partnering with innovators in fashion accessory design, such as the creators of Wallette, to incorporate new functional and stylish ideas can create new and improved products for consumers and boost revenue.
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