Red Bull has designed a new app that helps you get out of bed by tracking your wake-up performance. For many people, the average morning involves hitting the snooze button once or twice. The 'Red Bull Alert' app is designed to curb your snoozing habits, by forcing you to set morning goals.
The mobile app works by tracking how many times you hit the snooze button and recording your overall wake-up performance. Users can review their data and see how many times they were snoozing longer than they should have been. The app has an added feature that allows you to set goals and even complete with friends to see who can get out of bed the fastest each morning. While it may sound competitive, the app is perfect for goal-oriented people who like to focus on self improvement.
Why This Trend Is Growing
- Wake-up Performance Tracking
- Opportunity to develop apps that track and analyze user's wake-up performance to identify areas of improvement.
- Gamification of Morning Routines
- Opportunity to incorporate friendly competition and goal-setting into morning routines through mobile apps.
- Sleep Optimization
- Opportunity to explore ways to optimize sleep quality to improve wake-up performance.
Industries Being Reshaped
- Fitness and Health
- Red Bull Alert app shows potential for fitness and health industries to expand into tracking and improving sleep performance.
- Technology
- Technology industry has the opportunity to create innovative wearable or smart home devices that monitor sleep cycles and optimize for wake-up performance.
- Personal Development
- Personal development industry could use wake-up performance tracking as a small, actionable step towards achieving larger goals.
