'VSTELLE' is Reimagining the Classic Timepiece with Vivid Displays
Colin Smith — October 26, 2022 — Fashion
References: youtube & kickstarter
'VSTELLE' is a new timepiece manufacturer based in Hong Kong. The company markets itself as the next generation of watchmakers, aiming to redefine the industry with new ideas and a modern take on timepieces. Every staff member at VSTELLE is a member of Gen Z, born either in the year 2000 or later.
On the manufacturing side, this does not mean that VSTELLE watches are made by novices, though, as the company partners with local craftsmen and watchmakers in Hong Kong that boast over three decades of experience assembling high-quality watches. VSTELLE wears its "Assembled in Hong Kong" label as a badge of honor.
The inaugural collection of timepieces from VSTELLE focuses on two things: vivid displays and minimalist designs. Each line on the dial of the watches are clean, and only the necessary lines are visible. The back of the dial is bright and vivid, allowing the face of the watch to pop while still looking clean and organized. Everything from the stitching on the strap to the font used for the numerals was decided upon to craft a true next-generation timepiece.
Image Credit: VSTELLE
On the manufacturing side, this does not mean that VSTELLE watches are made by novices, though, as the company partners with local craftsmen and watchmakers in Hong Kong that boast over three decades of experience assembling high-quality watches. VSTELLE wears its "Assembled in Hong Kong" label as a badge of honor.
The inaugural collection of timepieces from VSTELLE focuses on two things: vivid displays and minimalist designs. Each line on the dial of the watches are clean, and only the necessary lines are visible. The back of the dial is bright and vivid, allowing the face of the watch to pop while still looking clean and organized. Everything from the stitching on the strap to the font used for the numerals was decided upon to craft a true next-generation timepiece.
Image Credit: VSTELLE
Trend Themes
1. Vivid Minimalism - Disruptive innovation opportunity for designing products with bright and striking visuals while maintaining minimalist design aesthetics.
2. Next-gen Assembling - Disruptive innovation opportunity for modernizing traditional assembling practices through collaboration with tech-savvy Gen Z employees.
3. Crafting Experience - Disruptive innovation opportunity for leveraging decades of crafting experience to create cutting-edge products with a modern twist.
Industry Implications
1. Watchmaking - Disruptive innovation opportunity for watchmakers to collaborate with new and innovative brands like VSTELLE to create contemporary and striking timepieces.
2. Fashion - Disruptive innovation opportunity for fashion designers to incorporate bright and vivid displays in their products while maintaining minimalistic and clean designs like VSTELLE.
3. Tech Manufacturing - Disruptive innovation opportunity for tech manufacturers to embrace the new generation of workers like Generation Z to modernize traditional manufacturing processes.
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