Scream Queen Editorials

Elizabeth Olsen Channels 70s Horror Glamor for Vs. Magazine

The spring-summer 2015 issue of Vs. Magazine stars American actress Elizabeth Olsen. Channeling her inner acting chops for the glamorous role, she embraces the retro persona of a scream queen. The Vs. Magazine editorial takes place in what appears to be a haunted mansion. Dark and ominous, anyone would feel ill at ease in this place.

The Vs. Magazine editorial was shot by photography duo Hunter & Gatti. The blonde beauty and newly minted scream queen was styled by Mary Fellowes, who outfitted her in fur, lingerie-inspired tops, gloves and more. Looking both distressed and elegant was made easier with the help of hair stylist Mark Townsend and makeup artist Hung Vanngo, who gave her tousled locks and red lips respectively. Anyone wouldn't mind being frightened if it meant looking this good.

Retro Glamor
Incorporate elements of 70s horror glamor into fashion and beauty products for a unique and nostalgic appeal.
Scream Queen Fashion
Create clothing lines and accessories inspired by iconic horror movie scream queens to tap into the growing demand for horror-inspired fashion.
Haunted Mansion Aesthetic
Design interior decor and home accessories that mimic the spooky and mysterious atmosphere of haunted mansions for a distinctive and visually captivating home decor trend.

Industries Being Reshaped

Fashion
The fashion industry can capitalize on the retro glamor trend by creating collections that incorporate elements of 70s horror glamor.
Beauty
Beauty brands can develop makeup and hair products that help customers achieve the distressed yet elegant look of a scream queen.
Home Decor
The home decor industry has an opportunity to create products that capture the haunted mansion aesthetic, allowing customers to bring a touch of spooky elegance into their homes.
SCORE
3.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 69%
Activity 25%
Freshness 8%