The Vollebak Waterfallproof Puffer is an ultra-protective piece of outerwear for hikers and adventurers alike to incorporate into their wardrobe. The jacket is characterized by its oversized construction that's capable of easily withstanding up to 40,000mm of water, which makes it the most waterproof puffer on the planet. The watertight interior pocket is inspired by scuba diving gear and features aerogel insulation that's rated to offer protection from extreme cold down to -40-degrees.
The Vollebak Waterfallproof Puffer is priced at $1,395 and is rated to provide the best protection possible in the face of wet winters or demanding environments. The jacket features a deep green color to further convey it's rugged nature and has a protective hood for additional protection.
Key Themes Behind This Trend
- Waterfallproof Outerwear
- An opportunity for outerwear companies to develop and market waterfallproof technology that can withstand even the heaviest of rains.
- Aerogel Insulation
- An opportunity for companies to incorporate aerogel insulation into a wider range of outdoor clothing, providing even greater protection from the cold.
- Extreme Protection Fashion
- An opportunity for companies to create fashion pieces with more specialized features that could offer extreme protection to adventurers and outdoor enthusiasts.
Where This Applies
- Outdoor Apparel
- An opportunity for outdoor apparel companies to incorporate more advanced technology into their clothing, improving their performance and protecting their wearers.
- Sports Equipment
- An opportunity for sports equipment companies to develop and incorporate aerogel insulation in products such as hand grips, helmets, and more for greater thermal protection.
- Adventure Tourism
- An opportunity for the adventure tourism industry, as gear like the Waterfallproof Puffer helps offer more exciting trips, no matter the conditions.
