ZoooG is a startup in Tokyo that created a voice-based app that is the beginning of a voice-sharing social network. 'Voice' allows users to share audio clips, gain followers and follow others in a similar way to Twitter. Also borrowing from Snapchat, the voice clips will disappear after 24 hours. However, if users want to save others' or their own clips, then they are invited to upgrade to a paid account.
In China and Taiwan, it's popular for people to post audio clips of their voice fairly regularly onto different social media sites or apps. ZoooG will be using China's video uploading site 'Bilibili' as an advertising base. Another popular voice-based app was born in Singapore called 'Bubbly,' however it didn't reach the global market since it became a platform to post solely Indian song parodies.
Key Themes Behind This Trend
- Voice-based Social Networks
- Opportunity for businesses to create voice-based social networks that allow users to share audio clips and gain followers, similar to Twitter.
- Temporary Voice Content
- Opportunity to develop platforms where voice clips disappear after a certain period of time, similar to Snapchat's disappearing content model.
- Paid Voice Sharing
- Opportunity to offer upgraded paid accounts that allow users to save and archive voice clips on social network platforms.
Where This Applies
- App Development
- Opportunity for app developers to create voice-sharing social network apps that mimic the functionalities of Twitter and Snapchat.
- Social Media Advertising
- Opportunity for advertising platforms to target voice-sharing social networks for promotions and advertisements, particularly in countries like China and Taiwan where it is popular.
- Entertainment Industry
- Opportunity for the entertainment industry to leverage voice-based social networks to promote and distribute audio content, such as music, podcasts, and voice acting.
