Vogue Japan announced the 'Vogue X BAPE' capsule, a collaborative collection with the Japanese streetwear brand 'A Bathing Ape.' The collection was announced on Vogue Japan's Instagram page where the brand posted a BAPE Ape Head logo with 'Vogue BAPE' written below it. Following this, more of Vogue's Instagram pages revealed items in the upcoming collaboration.
The items in the Vogue X BAPE capsule include t-shirts, bucket hats, sweaters, and wallets. Each of these items feature BAPE-inspired streetwear designs adorned in black, pink, white, and red colors. Additionally, there is a t-shirt and a sweater in the collection that features the 'Baby Milo' mascot that BAPE has become famous for.
The Voge X BAPE collection will be available for purchase as of April 2nd, 2022, at BAPE's online and physical retail locations.
Image Credit: Vogue, A Bathing Ape
Key Themes Behind This Trend
- Fashion Collaborations
- The fashion industry can take advantage of the rise of collaborations such as this Vogue X BAPE capsule collection.
- Streetwear Fashion
- The trend of streetwear fashion is growing, spawning collaborations between high-end and low-end fashion brands, providing opportunities for businesses and industry professionals alike.
- Brand Crossovers
- The rise in popularity of collaborations between brands has established opportunities for creating new and fresh ideas through brand crossovers and partnerships.
Where This Applies
- Fashion
- The fashion industry can collaborate with streetwear brands to create new fresh fashion trend ideas such as the Vogue X BAPE capsule collection.
- Retail
- The retail industry can take advantage of the rise of streetwear fashion by stocking streetwear items in their stores and creating interactive in-store experiences to attract those who follow this trend.
- Marketing
- The marketing industry can create new and engaging advertising campaigns that will attract the attention of millennial and Gen-Z consumers who are interested in streetwear fashion trend.
