VOGUE Ukraine uses men's fashion from the 1800s in their photographs, despite the fact that there are no men in this shoot.
There is a play between dominance and gender within the photos as the models sport men's looks and act in dominant or submissive roles. With white hair and ghostly white lighting, the photos become striking. There are some aggressive shots where one in particular is quite disturbing, focusing on one model seemingly disciplining the other while she lays on the ground. The shattered glass on the floor creates movement within the still photograph where we can imagine the fight that broke out before the photo was taken.
The dominant and submissive elements to each photo make for powerful photographs where the fashion also reflects this. VOGUE definitely wants us to take their September Issue seriously.
Key Themes Behind This Trend
- Dominance and Gender
- Exploring the play between dominance and gender within fashion editorials presents opportunities for challenging traditional roles and expanding inclusivity.
- Ghostly Aesthetics
- Incorporating ghostly white lighting and ethereal elements in fashion photography opens up avenues for creating haunting and visually striking imagery.
- Staged Aggression
- Utilizing staged aggression and provocative scenarios in fashion shoots can evoke strong emotions and storytelling, pushing the boundaries of conventional editorials.
Where This Applies
- Fashion Photography
- Fashion photographers can experiment with capturing different power dynamics and transcending traditional gender norms to create captivating images.
- Fashion Design
- Fashion designers can draw inspiration from ghostly aesthetics and incorporate elements of ethereal beauty into their collections, offering unique and alluring designs.
- Art Direction
- Art directors can explore storytelling through staged aggression, presenting disruptive opportunities to challenge societal norms and provoke thought in visual narratives.
