There's never a shortage of Eastern-inspired editorials, but this Vogue Korea June 2013 editorial stands out with its elegant pairing of martial arts and fashion.
Shot by photographer Hyea-Won Kang, the series stars model Soo Joo as she poses in a series of stances like she's about to kick some serious butt. Using oversized fans and umbrellas as accessories, Soo Joo manages to make martial arts look almost seductive. The model still manages to rock a pair of heels throughout the shoot although she looks like she could take on a whole slew of fighters.
If you thought that martial arts was all sweat and no style, this Vogue Korea June 2013 series will make you realize that fashion can be part of just about anything.
Key Themes Behind This Trend
- Fashion-martial Arts Integration
- Opportunity for fashion and martial arts industries to collaborate and create innovative and stylish products.
- Eastern-inspired Fashion Editorials
- Rise of edgy, culturally-appropriate editorial photo-shoots that celebrate and integrate Asian culture.
- Innovative Martial Arts-inspired Advertising
- New opportunities for brands to create commercials featuring martial arts moves and choreography for an elegant and impactful effect.
Where This Applies
- Fashion
- Fashion industry can incorporate martial arts themes to create new and creative designs and accessories.
- Martial Arts
- Martial arts industry can collaborate with fashion and entertainment industries to bring more mainstream attention to the sport and its training methods.
- Advertising
- Brands can leverage martial arts themes to create visually-striking and engaging advertisements, particularly for products related to health and wellness.
