Radiant Business Casual Editorials

Anja Rubik Stars in Vogue Korea January 2014

Photographer Alex Lubomirski shot the beautiful Anja Rubik for the Vogue Korea January 2014 issue. The blonde beauty, who originally hails from Poland, is pictured in a series of suits, whether it be a casual suit jacket overtop a bikini, a perfectly tailored, tan-colored ensemble or a blush-pink number that can translate from day to night. Each outfit was chosen by Stylist Ye Young Kim, while Rubik's hair and makeup (tousled waves and an orange-red lip) were courtesy of Ben Skervin and Tyron Machhausen.

This editorial is perfect for young professionals who are looking for inspiration for their work wardrobe. Indeed, office attire has never looked as good as it does in the Vogue Korea January 2014 issue -- although Rubik's lithe supermodel body might have something to do with that.

Stylish Professional Attire
The trend of appearing chic and fashionable in the professional setting is on the rise, offering disruptve innovation opportunities for clothing and accessory retailers.
Personalized Workwear
Customizable, bespoke workwear options offered by companies stand to gain societal traction as uniqueness garners greater emphasis on the individual.
Fashionable Office Logistics
With growing concern for sustainable work practices, trends in designing eco-friendly offices and furniture that combines style and ergonomics will gain popularity.

Where This Applies

Fashion
This trend speaks to the fashion industry to create work-clothes which have more fashion than function.
Retail
Retailers who focus on providing high-quality, well-designed workwear have the chance to disrupt the traditional workwear industry.
Office Furniture and Logistics
Going beyond traditional office decor, furniture and logistic companies can capitalize on the growing need for eco-friendly and fashion-conscious workspaces.
SCORE
3.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 54%
Activity 44%
Freshness 8%