Cowboy Outback Editorials

Ondria Hardin Poses in an Outback Vogue Japan Editorial

Photographer Boo George shot beautiful blonde model Ondria Hardin in a series of striking cornfield images for a recent Vogue Japan editorial. The shoot focused on fun summery fashions that are tailored and masculine with a cowboy theme.

Living in the outback looks the a fun adventure -- especially if you get to dress up in designer garments to do it. Hardin makes it look effortless to live in the Great Outdoors out on flat plains in the middle of nowhere in a series of stunning colored and black and white images. George focused on juxtaposing Ondria's natural beauty and strong features with the allure of the natural landscape. In the shoot Hardin is decked out in a series of fun cowboy hats, Aztec-printed ponchos, long trench coats and classic button-ups giving her a tailored yet demur style.

Outdoor Fashion
Disruptive innovation opportunity: Develop sustainable and functional clothing lines specifically designed for outdoor activities and adventures.
Rural Photography
Disruptive innovation opportunity: Create immersive photography experiences in rural landscapes, capturing the beauty of nature and fashion.
Gender-blurring Styles
Disruptive innovation opportunity: Design clothing lines that challenge traditional gender norms and offer versatile options for individuals who prefer both masculine and feminine styles.

Sectors Adopting This

Fashion
Disruptive innovation opportunity: Explore collaborations between fashion designers and outdoor brands, merging style and functionality for outdoor enthusiasts.
Photography
Disruptive innovation opportunity: Develop specialized equipment and techniques for capturing fashion editorials in rural and remote locations.
Retail
Disruptive innovation opportunity: Create unique shopping experiences that integrate rural aesthetics and showcase outdoor-inspired fashion collections in-store or online.
SCORE
3.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 57%
Activity 44%
Freshness 8%