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The Vogue Italia September 2011 Photo Shoot is Full of Dark Wonder

The Vogue Italia September 2011 editorial takes on a haunting look that is sure to stay on your mind even after you're done clicking through the images.

Featuring a model with dark ensembles and charcoal makeup looks, the photo shoot is definitely different from the fun and airy aesthetic that has been prominent in magazines during the summer months. Although the Vogue Italia September 2011 editorial is a darker one, the beauty of it does not go unnoticed. Stunning ball gowns and richly embellished styles make the photos pop with an air of luxury.

Take a look through the photo shoot to see how beauty can transcend through even the most gritty situations.

Implications - No longer looking for designs that blend in, modern-day consumers are attracted to ones that stand out. Products with a darker aesthetic attract those who want to differentiate themselves from the pack. In order to increase their number of investors, a company could focus on this aspect of making a statement in all of their items.