Prim Plastic Editorials

The Vogue Italia Lexi Boling May 2014 Photoshoot is Pliant

The Vogue Italia Lexi Boling photoshoot is a part of the magazine's May 2014 issue. Photographer Steven Meisel captured Boling while clad head to toe in plastic apparel, the bulk of which revealed bathing suits and lingerie pieces beneath the pliant covers.

Stylist Karl Templer opted for the unusual choice of plastic materials. While the look is often limited to raincoats for most, Templer proved that the see-through concept can be applied to the likes of heels, button-up jackets and zip-up tops if need be.

At the same time, although this genre of apparel may be transparent, it is nonetheless functional. In addition to shielding the body from liquids, it also enables women to create chic layered looks that showcase numerous items.

Plastic Clothing
The aesthetic appeal and functionality of plastic clothing provides an opportunity for innovative designs that could disrupt the fashion industry.
See-through Apparel
The use of transparent materials in clothing could disrupt traditional fashion by providing new options for layering and styling.
Functional Fashion
The practical application of plastic apparel as a protective barrier against liquids provides opportunities for disruption in industries like healthcare and food service.

Where This Applies

Fashion
The use of unconventional materials like plastic in clothing could disrupt traditional fashion by providing a new aesthetic and functional appeal.
Healthcare
Plastic apparel with protective properties could disrupt the healthcare industry by providing practical and stylish options for medical professionals.
Food Service
The use of plastic apparel for protection could disrupt the food service industry by providing innovative solutions for safety and hygiene.
SCORE
1.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 7%
Activity 19%
Freshness 8%

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