Gritty Grunge Couture

The Vogue Italia June 2010 Spread Gets Down and Dirty

Not only is grunge making an immense comeback, but it seems the dirtier the fashion spread, the better. The Vogue Italia June 2010 spread is a prime example. Models Eva Herzigova, Eliza Cummings, Will Lewis, Cole Mohr and Yuri Pleaskun get down and dirty in the 'Wild is The Wind' spread for Vogue Italia.

This shoot makes a huge statement with mismatched and homeless-inspired pieces on each model. It appears that after being dressed, the models had to roll around in the dirt. Be sure to check out this Vogue Italia June 2010 editorial shot by photographer Steven Meisel.

Grunge Fashion
Opportunity for designers to create edgy and unconventional fashion pieces inspired by grunge influences.
Disruptive Fashion Spreads
Potential to break traditional editorial norms by embracing unconventional and gritty concepts.
Homeless-inspired Fashion
Disruptive innovation opportunity to explore fashion designs inspired by homeless fashion and mismatched clothing.

Industries Being Reshaped

Fashion Design
Potential for fashion designers to create grunge-inspired collections and push the boundaries of conventional fashion.
Editorial Photography
Opportunity for photographers to experiment with unconventional and gritty concepts in fashion editorials.
Fashion Publishing
Potential for fashion magazines to feature disruptive fashion spreads that challenge traditional editorial norms.
SCORE
4.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 56%
Activity 64%
Freshness 8%