The Vizible application pulls up pictures from Twitter when users search for hashtags. While hashtags do already provide Twitter members with specific feeds, separate from a great deal of the site's data, this comes with a mass of text that can often be irrelevant to the search.
Vizible has streamlined the process by amassing related Twitter pictures only. Those who download the application can also do tailored searches within their areas, determined by way of a 5 mile to 25 mile radius. This provides a literal look into what's going on in one's neighborhood. Users can also send tweets by way of Vizible, making it simple to communicate with those who post the displayed photos.
Key Themes Behind This Trend
- Streamlined Picture Searches
- Applications that aggregate and provide quick access to specific types of pictures, such as those from social media platforms, can create opportunities for further innovation in targeted search functionality.
- Geo-targeted Picture Sharing
- Applications that allow users to share and discover pictures within a specific location or radius can create opportunities for disrupting location-based social media or advertising.
- Text-free Picture-based Messaging
- Applications that enable communication through only pictures or visual media can create opportunities for disrupting traditional text-based messaging or social media platforms.
Where This Applies
- Social Media
- By creating applications that leverage existing social media platforms to deliver more targeted content and functionality, businesses can disrupt traditional social media and advertising industries.
- Technology
- Through technological innovation, businesses can create more efficient and accessible ways for people to search, share, and discover visual media, disrupting traditional media and communication industries.
- Location-based Services
- By building applications that enable users to discover and share location-specific visual media, businesses can disrupt traditional location-based services or geo-targeted advertising.
