Barefoot Feel Hiking Shoes

The Vivobarefoot Magna FG Offers Natural Foot and Ankle Support

The Vivobarefoot Magna FG hiking shoes are a naturally inspired footwear style from the brand that is focused on providing wearers with a natural option when it comes to offering lightweight protection from the elements.

The shoe is constructed with a foot-shaped design that has leather on the upper along with a super-thin rubber on the outsole that aims to deliver a barefoot feeling, but with weatherproof protection. The shoe will offer lightweight flexibility along with impressive support thanks to a knitted collar that moves with the wearer, while also offering the right level of protection.

The Vivobarefoot Magna FG hiking shoes help to deliver a feeling that is as close to barefoot as possible, while still making them suited for wear on the trail to the cityscape.

Barefoot Hiking
Opportunity to innovate and design a range of hiking shoes that offer natural support and flexibility.
Natural Footwear
Opportunity to develop footwear that mimics the natural shape of the foot for comfort and health benefits.
Lightweight Weatherproof Protection
Opportunity to create outdoor gear that is lightweight, flexible, and weatherproof without compromising performance.

Industries Being Reshaped

Footwear Industry
The footwear industry can embrace this trend and create products that offer natural foot support and flexibility.
Outdoor Gear Industry
Opportunity for the outdoor gear industry to launch a range of products that offer lightweight weatherproof protection with a barefoot feel for greater comfort on the trail.
Health and Wellness Industry
Opportunity for the health and wellness industry to work with footwear manufacturers to design products that promote a natural foot shape and encourage a healthy walking posture.
SCORE
6.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 91%
Activity 82%
Freshness 12%

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