Venetian Carnival Couture

The Vivienne Westwood Spring Collection Promotes Crazy Circus Looks

Vivienne Westwood crafted 53 looks of crazy couture for the Vivienne Westwood Spring/Sumer '16 collection. Inspired by Venice and her own carnival-esque aesthetic.

Focusing on daywear, this collection features simple silhouettes refashioned with exaggerated detail. Tailored suits are oversized while trousers are cinched to appear far smaller than usual. Elongated coats are given a wild remix and an abnormally huge silhouette whereas an evening gown is riddled with sequin and made to look like a very fancy body cage. Among the wild pieces, the Vivienne Westwood Spring/Summer '16 collection also offers floral dresses and denim jackets as well as edgy swimwear.

The Vivienne Westwood Spring/Summer '16 collection brings all the theatrics of an Italian carnival to fashion fans worldwide.

Exaggerated Detail
Disruptive innovation opportunities exist in the fashion industry by incorporating exaggerated detail into simple silhouettes.
Oversized Tailoring
The trend of oversized tailoring presents opportunities for disruptive innovation in the fashion industry through reimagining traditional tailored suits.
Edgy Swimwear
The inclusion of edgy swimwear in the Vivienne Westwood collection suggests opportunities for disruptive innovation in the swimwear industry by combining avant-garde designs with functionality.

Sectors Adopting This

Fashion
The fashion industry can explore disruptive innovation opportunities by embracing the use of exaggerated detail and oversized tailoring.
Textile
The textile industry can capitalize on the trend of exaggerated detail by creating innovative fabrics and materials that enhance the design aesthetic.
Swimwear
The swimwear industry has the potential for disruptive innovation by integrating edgy designs and avant-garde elements into functional swimwear products.
SCORE
5.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 94%
Activity 62%
Freshness 8%

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