For one of the reigning pop princesses, it seems that Christmas has come early as famed punk designer Vivienne Westwood gives Leona Lewis clothing to celebrate and promote her up and coming album with.
The gowns are tailored made to Leona Lewis's measurements and made at Vivienne Westwoods Atelier, the gowns feature Vivienne Westwoods signature cleavage-enhancing corset with a whale-boned wasp-waist.
Implications - Getting a rising star to wear your specific line of clothing is definitely a smart move by any clothing company. Adoring fans will be wondering what brand names they are wearing and when the pop star mentions the name of a company, you can bet that it'll make its way into the ears of numerous consumers willing to follow in their footsteps. Using celebrity power to make a product go viral is an age-old tactic that works for any brand.