Although the designer claims that the overarching inspiration for the Vivienne Tam Fall 2014 Ready-to-Wear collection was the 70s, you can clearly see elements that harken back to the old world.
While 70s-inspired fashion is nothing new, and the success of American Hustle is bringing back the look, Vivienne Tam does it in a unique way. If you look past the brown leather and kaleidoscopic russets, you'll see flowers, lace and doily-like fabrics. At the beginning of the show, green flowers that look vaguely Celtic are used as design details on a number of pieces.
Moving forward in the Vivienne Tam Fall 2014 Ready-to-Wear collection you can see lots of crocheting. Multiple garments were made entirely of the technique. That might sound a little old-lady-like, but the different colors and designs of the dresses and skirts make them interesting enough to be worn and worked by all.
Key Themes Behind This Trend
- Granny-chic Fashion
- Designers should consider using vintage-inspired fabrics and techniques in their collections to appeal to the growing market of consumers who appreciate unique and nostalgic fashion.
- Revival of Crochet
- The resurgence of crocheted garments and accessories presents an opportunity for textile and apparel companies to experiment with new and innovative designs using this traditional technique.
- Retro Flower Power
- Fashion brands can capitalize on the popularity of 70s-inspired fashion by incorporating floral designs into their collections in subtle and unique ways.
Where This Applies
- Fashion
- Fashion designers should consider incorporating traditional crochet techniques and vintage-inspired fabrics into their collections to attract a growing market of consumers who appreciate unique and nostalgic fashion.
- Textile and Apparel Manufacturing
- The revival of crocheted garments and accessories presents an opportunity for textile and apparel companies to experiment with new and innovative designs using this traditional technique, potentially creating a new market for handmade, high-quality crocheted products.
- Floristry
- Flower shops and delivery services should leverage the popularity of 70s flower designs to promote their products, potentially targeting a niche audience who appreciate vintage-inspired floral arrangements.
