The Vivetta Fall 2014 collection will bring to mind feminine Parisian women as well as funky 60s wardrobes. Sweet and pretty, the fashion line is all about the little details. Whether that involves big pink polkadots and aline silhouettes or more quirky touches such as shadow art-inspired cutouts around the collar and chest areas, the Vivetta Fall 2014 collection is fun and flirty.
Shot in studio against a pink backdrop, the Vivetta Fall 2014 lookbook also accentuates the ultimately feminine palette. In spite of the formless shapes, the designs that make up the collection are immaculately tailored. The looks offer a a great way to transition from the heat of summer to the cooler weather of fall. Layers are key with these designs.
Key Themes Behind This Trend
- Feminine Fashion
- Opportunity to disrupt the fashion industry by tapping into the market for playful and sweet feminine designs with intricate details and tailoring.
- Throwback Style
- Reinvention of 60s fashion that combines retro and modern elements for a fresh take on classic wardrobe pieces.
- Photography-inspired Designs
- Innovate the fashion industry by integrating graphic designs inspired by photography, resulting in quirky and unconventional silhouettes and cuts.
Where This Applies
- Fashion
- Opportunity for designers to create a unique visual fashion brand that celebrates sophistication, playfulness, and intricate attention to detail.
- Photography
- Incorporate photography inspirations into designs and creative processing to provide a complete fashion experience and product marketing.
- Online Retail
- Create an online fashion retail platform tailored towards women in search for playful and sophisticated clothing with attention paid to detailed tailoring.
