In anticipation of the all new Star Wars film The Force Awakens, Disney has teamed up with Google Cardboard and Verizon to provide consumers with early access to the film's content through virtual reality software. Fans can download the official Star Wars app dubbed Jakku Spy to see content made as teasers with a narrative format.
Fans can pick up a pair of exclusive Verizon Google Cardboard glasses -- a more cost-effective version to the more luxe headsets -- and step into the universe of Star Wars. While the details pertaining to the content are being kept secret, viewers can expect to see first hand visuals of the updated universe, characters and graphics spun into an interactive narrative.
Virtual reality software has proven to be an effective marketing technique to create buzz around films by allowing consumers to interact with the content from an interactive point of view.
Key Themes Behind This Trend
- Virtual Reality Film Promotion
- More film studios might utilize VR technology and immersive experiences to market their movies.
- Interactive Narrative Format
- The success of the Jakku Spy app might push the adoption of interactive narratives on other promotional materials.
- Cost-effective VR Headsets
- The use of more affordable VR headsets, such as Google Cardboard, could democratize VR experiences and open up new opportunities for marketing and storytelling.
Where This Applies
- Film Industry
- Using VR technology to promote a movie and create immersive experiences could be a disruptive innovation opportunity in the film industry.
- Mobile Devices and Telecommunications Industry
- Providing cost-effective VR headsets, apps, and content through mobile carriers could be a disruptive innovation opportunity for the mobile devices and telecommunications industry.
- Virtual Reality Industry
- The success of the Jakku Spy app and the use of more affordable VR headsets could be a disruptive innovation opportunity in the virtual reality industry.
