In anticipation of the all new Star Wars film The Force Awakens, Disney has teamed up with Google Cardboard and Verizon to provide consumers with early access to the film's content through virtual reality software. Fans can download the official Star Wars app dubbed Jakku Spy to see content made as teasers with a narrative format.
Fans can pick up a pair of exclusive Verizon Google Cardboard glasses -- a more cost-effective version to the more luxe headsets -- and step into the universe of Star Wars. While the details pertaining to the content are being kept secret, viewers can expect to see first hand visuals of the updated universe, characters and graphics spun into an interactive narrative.
Virtual reality software has proven to be an effective marketing technique to create buzz around films by allowing consumers to interact with the content from an interactive point of view.