How cool is this? These necklaces from Seattle-based Aroha Silhouettes are not only some of the coolest and stylish eco-conscious pieces, they have an otherworldly quality, something like a tattoo almost.
Channeling a very old tradition of black cut out silhouettes, this version is very current.
Made from old vinyl records, the cut out pieces are a great gift idea for someone who has everything, but envisions herself to be on point.
Implications - In today's society, businesses often face the challenge of satisfying a wide range and sometimes contradictory set of consumer demands. Businesses that are able to combine popular qualities such as retro-revival and eco-friendly will fare well within society today. Consumers will likely invest in those products that meet their first demands.