Casio's Vintage Collection Boasts Modern Tech and Retro Style
Laura McQuarrie — June 27, 2019 — Fashion
References: casio & prnewswire
Casio America is now adding to its Vintage Collection with a trio of vintage-inspired timepieces that boast slim cases and mineral glass watch faes. Although nostalgic in looks, the water-resistant A700W-1A, A700WM-7AVT and A700WMG-9AVT designs are packed with features that are relevant for consumers today, including an auto calendar, a LED light, a daily alarm and a 1/100th second stopwatch.
As seen on high-fashion runways and pop culture revivals of decades past, a number of brands are favoring product designs that are vintage-inspired and have the potential to instantly transport people to the past.
While the A700W-1A is a silver style, the Casio A700WM-7AVT and A700WMG-9AV are, respectively, silver and gold style with Milanese bands.
As seen on high-fashion runways and pop culture revivals of decades past, a number of brands are favoring product designs that are vintage-inspired and have the potential to instantly transport people to the past.
While the A700W-1A is a silver style, the Casio A700WM-7AVT and A700WMG-9AV are, respectively, silver and gold style with Milanese bands.
Trend Themes
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Vintage-inspired Timepieces — Opportunity for brands to capitalize on the nostalgia trend by creating vintage-inspired timepieces that combine retro style with modern technology.
Industry Implications
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Fashion Accessories — Brands in the fashion accessories industry can tap into the growing demand for vintage-inspired timepieces that blend retro aesthetics with contemporary features.
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Watch Manufacturing — Watch manufacturers can explore the disruptive innovation opportunity of creating slim, water-resistant timepieces with mineral glass watch faces and advanced features.
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Luxury Goods — Luxury brands can adapt to the vintage trend by designing high-end timepieces that exude retro charm while incorporating cutting-edge technology.
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